Privacy Statement
Last updated: February 2026
Alliance Optics Group Ltd. (“AOG”, “we”, “us” or “our”) is committed to protecting the privacy of every individual who visits or uses our website at alliance-optics.com (the “Website”) and related services. This Privacy Statement explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have regarding your data.
By accessing or using the Website, you acknowledge that you have read and understood this Privacy Statement. If you do not agree with our practices, please discontinue use of the Website.
1. Controller and Contact Information
The data controller responsible for the processing of your personal data is:
Alliance Optics Group Ltd.
Central Plaza, 42nd Floor
18 Harbour Road, Wanchai
Hong Kong
Contact person: Cédric Le Bel
Email: info@alliance-optics.com
If you have questions or concerns about how your data is handled, you may contact the responsible person listed above at any time.
2. Personal Data We Collect
We collect personal data in several ways depending on how you interact with the Website. The categories of data we may collect include:
2.1 Information You Provide Directly
- Account registration data: name, email address, company name, job title, professional role (e.g. optician, supplier, service partner), phone number, business address, and country.
- Profile information: company descriptions, brand information, product categories, logo and images, opening hours, social media links, and any other content you choose to add to your professional profile.
- Communications: messages, inquiries, and correspondence you send to us or to other members through the platform’s contact features.
- Survey and feedback data: responses to optional surveys, reviews, or feedback requests.
2.2 Information Collected Automatically
- Log data: IP address, browser type and version, operating system, referring URL, pages viewed, date and time of access, and time spent on pages.
- Device information: device type, screen resolution, unique device identifiers, and language settings.
- Usage data: interactions with profiles, search queries, features used, and navigation patterns.
- Cookies and similar technologies: as described in Section 7 below.
2.3 Information from Third Parties
We may receive limited information from third-party services you use to connect to the Website (e.g. if you sign in through a third-party authentication provider), or from publicly available professional directories relevant to the optical industry.
3. Purpose and Legal Basis for Processing
We process your personal data for the following purposes and on the corresponding legal bases:
- Performance of a contract (Art. 6(1)(b) GDPR or equivalent): to create and manage your account, provide the platform services, display your professional profile, facilitate member-to-member communications, and process orders or inquiries.
- Legitimate interests (Art. 6(1)(f) GDPR or equivalent): to improve and secure the Website, analyse usage trends, prevent fraud or misuse, provide customer support, and send relevant service notifications.
- Consent (Art. 6(1)(a) GDPR or equivalent): to send marketing communications such as newsletters, to place non-essential cookies, and to process data for optional features you actively choose to use. You may withdraw consent at any time.
- Legal obligations (Art. 6(1)(c) GDPR or equivalent): to comply with applicable laws, regulations, or lawful requests from authorities.
4. How We Use Your Data
Specifically, we use the data collected to:
- Operate, maintain, and improve the Website and its features.
- Create and manage your member account and professional profile.
- Facilitate connections between ECPs (eye care professionals), suppliers, and service partners.
- Display your publicly visible profile information within the AOG directory and store locator.
- Process contact requests and communications between registered members.
- Send transactional emails (e.g. account confirmations, security alerts, service updates).
- Send marketing communications where you have opted in (e.g. newsletters, industry updates).
- Analyse platform usage to improve user experience and develop new features.
- Detect and prevent security threats, abuse, or fraudulent activity.
- Comply with legal and regulatory obligations.
5. Data Sharing and Disclosure
We do not sell your personal data. We may share your data in the following limited circumstances:
- With other registered members: your public profile information (company name, business category, location, contact details you choose to display) is visible to other authenticated members of the AOG platform as part of the networking service.
- Service providers: we engage trusted third-party providers who process data on our behalf for hosting, analytics, email delivery, and technical support. These providers are contractually bound to use your data only for the purposes we specify and to maintain appropriate security measures.
- Legal requirements: we may disclose your data if required by law, regulation, or legal process, or if we believe disclosure is necessary to protect the rights, property, or safety of AOG, our members, or the public.
- Business transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction, subject to the commitments in this Privacy Statement.
6. International Data Transfers
AOG operates from Hong Kong and serves members across more than 38 countries on 5 continents. Your personal data may be transferred to, stored, and processed in countries outside your country of residence, including Hong Kong, the European Economic Area, and other jurisdictions where our service providers operate.
Where data is transferred outside the EEA or other regions with data protection laws, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other legally recognised transfer mechanisms.
7. Cookies and Tracking Technologies
The Website uses cookies and similar technologies to provide core functionality and improve user experience. We distinguish between the following categories:
- Strictly necessary cookies: essential for the Website to function (e.g. session management, login authentication, security). These cannot be disabled.
- Analytics cookies: help us understand how visitors use the Website (e.g. pages visited, traffic sources). We use tools such as Google Analytics, which processes data in accordance with its own privacy policy. You may opt out of analytics cookies.
- Functionality cookies: remember your preferences (e.g. language, display settings) to personalise your experience.
- Marketing cookies: if enabled, these may be used to deliver relevant content or measure the effectiveness of communications. We only set marketing cookies with your explicit consent.
You can manage your cookie preferences through your browser settings or through our cookie consent tool when available. Disabling certain cookies may limit the functionality of the Website.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Statement, unless a longer retention period is required or permitted by law. In general:
- Account and profile data is kept for the duration of your active membership and for a reasonable period after account deletion to comply with legal obligations and resolve potential disputes.
- Log and analytics data is retained for up to 26 months.
- Communication records are retained for up to 12 months after the last interaction, unless a longer period is required for legal reasons.
- Marketing consent records are kept for as long as the consent is valid, and for a reasonable period afterwards as proof of consent.
When data is no longer needed, it is securely deleted or anonymised.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), access controls, regular security assessments, and secure hosting infrastructure.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data using commercially reasonable means, we cannot guarantee absolute security.
10. Your Rights
Depending on your location and applicable law, you may have some or all of the following rights regarding your personal data:
- Right of access: request a copy of the personal data we hold about you.
- Right to rectification: ask us to correct inaccurate or incomplete data.
- Right to erasure: request deletion of your personal data, subject to legal obligations.
- Right to restriction: ask us to limit the processing of your data in certain circumstances.
- Right to data portability: receive your data in a structured, commonly used format, or have it transmitted to another controller.
- Right to object: object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
- Right to lodge a complaint: you have the right to file a complaint with a supervisory authority in your jurisdiction if you believe your data protection rights have been violated.
To exercise any of these rights, please contact us at info@alliance-optics.com. We will respond within the timeframe required by applicable law (typically 30 days).
11. Children’s Privacy
The Website and its services are intended for professionals in the optical industry and are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.
12. Third-Party Links
The Website may contain links to third-party websites, services, or resources that are not operated or controlled by AOG. This Privacy Statement does not apply to those external sites. We encourage you to review the privacy policies of any third-party website you visit.
13. Changes to This Privacy Statement
We may update this Privacy Statement from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify registered members by email or through a notice on the Website.
We encourage you to review this page periodically to stay informed about how we protect your data.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Statement or the processing of your personal data, please contact us:
Alliance Optics Group Ltd.
Attn: Cédric Le Bel
Central Plaza, 42nd Floor, 18 Harbour Road, Wanchai, Hong Kong
Email: info@alliance-optics.com
