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AOG local teams-Seas​ons Greetings, review 2012 and plans 2013

December 31th, 2012

Dear AOG members, partner-suppliers, colleagues and friends,

2012 went by in a flash! So much has happened in the past 12 months and still it feels like it was

only yesterday that we celebrated the beginning of 2012.

Before we all get ready for the holiday festivities, we would like to take a look back at a few

major milestones that have happened and changed within Alliance Optics Group this past year:

AOG has expanded further in Asia and Europe:

- Many new retail member shops are joining AOG. By now, AOG has more than 250 registered ECP retail members (although not all are visible on the website), present in 15 countries (7 in Asia and 8 in Europe).

- All throughout the year, our local AOG entities have worked hard to increase the reach of our common platform, offering to new members to join and signing local agreements.

- We started new local AOG teams and entities (Singapore, Malaysia).

Marketing and Sales activities:

- We have attended major trade shows (Munich, Mido, Singapore, Hong Kong, Kuala Lumpur, Silmo) in order to develop and increase the agreements with new ‘partner-suppliers’.

- We signed indeed many new agreements for the benefit of our members with new quality suppliers for local or global optimized conditions and plans (VARG, Whiteout & Glare, MunicEyewear, Vanessa & Medhi, Tom Davies, Essilor, Zeiss, Hoya, Shamir…)

- Local promotions for many products and brands (lenses, frames, spectacles, contact lenses) and training activities (seminars) have driven more sales and traffic with our partner-suppliers and within the stores of our members.

- We launched and improved the web-ordering tools for some Rx spectacles brands: ‘Prego’ Sunglasses, ‘Fury’ Sports Eyewear, ‘Syne’ with NXT and ‘Poivre et Sel’ eyewear.

Economical crisis and natural disasters:

- Some AOG entities (in particular Finland, Thailand, Philippines) have been hit hard by the general economical challenges and in particular by the flooding in Thailand, which did put on hold for many months the supply of key products and spectacles.

- These AOG entities have finished to recover, have been re-organized as needed and have now again exciting plans for the future.

A stronger and more efficient AOG platform and team:

- The AOG website has been updated with more languages and allows now partner-suppliers and the AOG member shops to increase their direct exchange of information.

- The CEO, Cedric le Bel, has relocated from Asia to Europe (France) last summer to also support further the expansion in Europe, while staying focused on the development of the existing and new AOG entities in Asia.

- New team members have joined the local and the global AOG entities, in particular in Singapore, Hong Kong, Finland… A new global and experienced CFO, Mr. Arnaud Beasse, has joined to support further expansion plans.

- We welcome them all to our global AOG network and group!

In 2013, we will be focusing on and implementing the following priorities:

- Offer to our members and partner-suppliers a new web-ordering platform, which will facilitate the offering, supplying and payment of great quality brands and products available at local, regional or global levels.

- Expand further the special spectacle solutions (quality branded frames with Rx) with addition of new brands of frames and lenses.

- Increase the synergies and some exciting marketing activities (promotions, PR activities, trainings, seminars, driving traffic to the stores) among the various AOG local entities and with an optimized coordination with the different brands and products of our partner-suppliers.

- Modernize our AOG website platform ( and improve its usability this upcoming year with both our members and the partner-suppliers to increase the direct and efficient link between the ECPs and the suppliers or their distributors.

- Continue our geographical expansion and open new AOG entities with local business partners in a few more countries, mainly in Europe and Asia, but also soon in other regions of the world.

There is now a lot to do and we can’t wait to get started in the New Year!

The past year has been certainly a challenging year but it has mainly been an exciting, promising and further expanding year, with great successes and new learnings for all of us.

We could never have done it without our members, our partner-suppliers and each of the local AOG teams!

Thank you all for your dedication and for making Alliance Optics Group what it is already and becoming even more every day: YOUR global optical business platform for independent ECPs!

We wish you, your family and your close ones, Happy Holidays, Merry Christmas, Joy, Health and all the VERY best for 2013!!!


Cédric le Bel, CEO and the AOG Board.